In 2012, while still in high school, James and three partners founded Born Original Productions. The production company's principal activities included music videos, campaigns, promotional content, web design, and graphic design. James created content for prominent artists such as Kid Ink, Jason Derulo, etc.
world tours (2013-2016)
Through his success with Born Original, James developed strong relationships with various artists. In order to further develop their brands, James joined Kid Ink, Chris Brown, Fetty Wap, Lil Durk, and Young Jeezy on three international and four national tours. The documentary series and content created on each tour shaped their identities for years to come.
Filmmaker & Creative Director
For the last five years, James has been pursuing a passion for filmmaking. Since he began working professionally in 2012, James has carved out his own niche in the entertainment industry. Recognizable for his audacious storylines and striking visuals, James has become the go-to director for some of music's biggest names. James is currently focusing on creating music videos and commercial content, while developing his own short films and feature film.